I like a consistent look, but find that you can change the mood with a little bit of tinkering with the fonts and using color with the fonts to create the drama you might want.

I used to use different pre-made templates to match the category of my store. I kind of liked them …. but the most important part is to make your seller ID PROMINENT on your template.

That said, I’m no longer a niche seller. Used to be, and had a great following and lots of people signed up for the newsletter to be the first to bid on items. NOW, however, I’ve gotten out of niche sales and use a lot of fixed prices and do more store items. I rarely have anyone sign up for a newsletter and rarely have repeat buyers! But sales have been better, dollar-wise.

I love the excitement of an auction, but with so many single bids, I’ve decided that fixed price is a better way to get what I want out of an item. Of course, that leaves a lot of no sales items too.

I don’t like really busy templates, but do like some color. Yet, the details are what make or break a sale, along with customer service. I ask questions, and if they don’t get answered, I don’t buy. We need to be really good about responding because this gives us the opportunity to start a sale be establishing contact with a real person.

Thanks so much for your participation!

I look at it as when I shop somewhere I like to feel comfortable in doing so. Not only the description, measurements, flaws mentioned, pictures showing all along with makers marks, etc. But, if it is not so blah shopping, it keeps my interest to go further & look at more too. So, if it will make me feel good & comfortable then I know the customers will feel the same way too:)